1. Selecting a period
The first thing to do is define the period you wish to obtain statistics for. In order to do this, open the date selection menu at the top right of the interface.
You will also find the checkbox you need to tick if you want to compare the statistics for two different periods in this menu.
2. The statistics page layout
The statistics page now consists of three sections:
1 - A panel from which data items can be selected for display in the central section (panel no. 2)
2 – The central panel where all statistics are displayed
3 – The statistics export bar.
2.1 Data selection box
You can choose which data is to be displayed in the central display box. To do this, click the button in the "Add data" section corresponding to the statistics you wish to display. The chosen statistics will then appear in the "Your data" section.
2.2 Central panel
Once the block of statistics has been added, you will see it in the central section of the page. You can arrange the different statistics blocks in whatever order you like (via drag and drop). The aim is to organise the information hierarchically so that key figures can seen at first glance followed by the data you consider most relevant.
2.3 Export bar
You can export your statistics in either XLS (Excel spreadsheet) or CSV format by clicking the appropriate button on the export bar.
It is also possible to export orders placed through distributors outside the marketplaces. The export thus produced will contain the orders that have been recorded by our trackers together with the data items relating to them (IP, date, order ID, order value, etc.).
3. Statistics blocks explained in detail
All the data blocks basically have a button at the top right that allows you to configure their contents.
The settings button
A settings button is displayed on every data block.
It basically allows you to select the data to be displayed in the block.
Refining the statistics
You can refine the statistics in the "statistics by source" and "statistics by date" blocks by selecting filters based on profitability criteria. This means you can, for example, filter the statistics for a given source based on turnover, clicks, ROI, etc.
3.1 Key figures
The "Key figures" panel displays the most important data items, such as revenue, costs, number of clicks or sales, etc., in a more visually accessible manner. You can arrange the blocks within the panel however you like. You can also find these same data items on your Lengow interface homepage.
3.2 Statistics by source
This contains the statistics for all your distributors classed by type (e.g. price comparers, afilliates, marketplaces, etc.). A button is provided to enable you to export the data for a specific distributor in XLS format.
Click on the source name, "shopbot" in the displayed example, and detailed per-category statistics will appear in a new pop-up. You can then modify the display mode, choosing from either table or columns. The column display mode is shown in the example below.
You can display up to three columns:
• Details per category (1)
• Details of the products in a category (2)
• Details of a particular product (3)
The products or categories in red are those for which the ROI has not been reached. The ROI goal can be defined by clicking the ROI filter button. This allows you to deactivate the statistics source, the category or the product.
3.3 Statistics by product
In this panel, the statistics from all distributors are combined per product. The same sorting and filtering features provided in the "statistics by source" block can also be found here.
3.4 Statistics by date
In this panel, the statistics for all distributors are combined on a per date basis. The same sorting and filtering features provided in the "statistics by source" block can also be found here.
3.5 Progress graph
It is possible to display the progress of your data over time in graph form.
Things you can do:
• add or remove a profitability criterion
• compare the data for two defined periods (c.f. point 1)
• view data on a per distributor basis (you can choose whether to display the clicks, the turnover or the number of sales)
3.6 Traffic share charts
Visualise the data share per distributor. For example, see at a glance which price comparer generates the most turnover, or is the least profitable.
3.7 Top categories/products
Here we display the categories or products which have generated the most clicks, revenue or sales, with data from all distributors combined. Find out what your leading products are/were for a specified period.
3.8 Geographical summary
Lengow is moving more and more towards geolocation: we provide traders with the facility to view all their click/sales/revenue traffic in map form so that each geographic zone that is generating traffic for them can be identified.
This enables you to find out which country is providing the most traffic or which countries are the most profitable, and allows you to precisely isolate any order traffic coming from a country where you do not yet have a presence.
3.9 Average per period
Lengow lets you view revenue/sales/clicks progress for each hour of the day over periods of 7, 15 or 30 days.
4. Campaign Tracking
Access our tutorial about how to use Campaign Tracking.