Different feeds for Google

Lengow offers different data feeds which allow you to manage your product catalogues on different Google platforms.

Google Shopping - Online products / Google Shopping

This feed is in accordance with the Google Shopping data retrieving feed.

"Google Shopping - Online products" (also named "Online Products Feed" by Google) replaces the previous structure.

If you are already using a Google Shopping feed in Lengow, this one remains functional.

If you start working on Google with Lengow, ask for the creation of a "Google Shopping - Online products" feed. 

Consult our detailed documentation on the Google Shopping / Google Shopping - Online Products data feed.

Google Promotion

This feed allows you to optimise the advertisements on product offers with special offers on Google Shopping.

Consult our detailed documentation on the Google Promotion data feed.

Google - Online Product Inventory Update

Previously called "Google Product Inventory Update".

This feed allows you to send values linked to inventory variation (such as price, availability,...) more often than a Google Shopping - Online products feed for your products that are available online. You should use it together with a Google Shopping - Online Products feed.

You will define its parameters the same way as a Google Shopping - Online products feed.

To know more about its use within Google, please consult their help center.

Google - Dynamic Remarketing Ads

This feed allows you to create ads, that include products viewed by Internet users on your website and to display those ads on other websites thanks to Google services.

You will define its parameters the same way as a comparison shopping feed in Lengow (with the exception of categories mapping and profitability optimisation).

To know more about its use within Google, please consult their help center.

Google - Local Products

Also named "Local products feed​" by Google, it is useful for the LIA program (Local Inventory Ads).

This feed aims to make the link between your products and the different data sources. That is to say, letting know to Google, which products are available on stores amongst the one you sell online.

You will define its parameters the same way as a Google Shopping - Online products feed.

To know more about its use within Google, please consult their help centerTo register for the LIA program , complete this form.

Google - Local Products Inventory

Also named "Local product inventory feed" by Google, it is useful for the LIA program (Local Inventory Ads).

This feed aims to indicate to Google the quantity of products that is available within each store.

You will define its parameters the same way as a Google Shopping - Online products feed.

To know more about its use within Google, please consult their help center.

IgnitionOne

This feed allows you to retrieve the Adwords_redirect that you should include in your Google Shopping - Online products.

Consult our detailed documentation on the IgnitionOne data feed. 

Which feeds for LIA ?

LIA (Local Inventory Ads) is the web-to-store solution from Google.

4 sources are mandatory to display your ads from in store products. (Please note that you only need the first three sources if you do not have an e-commerce shop).

  • Store information: You have to manage it with Google My Business.
  • Inventory information: Use the "Google - Local Products Inventory" feed available in Lengow.
  • Matching information: Use the "Google - Local Products" feed available in Lengow.
  • Product information (only if you have an online shop and you want to display your offers on Google Shopping): Use the "Google Shopping" or the "Google Shopping - Online products" feed. This last one is the latest version expected by Google. If you are using the previous version ("Google Shopping") for your other Google campaigns, you may keep using it or ask Lengow to change for the new feed version.

Note that Google only display products with a stock higher or equal to 5 units.

​Please find all the information about LIA on Google help center.