Glossary

Articles

API
Application Programming Interface = Application Programming Interface The API allows programs to communicate between them by comparing them with each other.  The Lengow API allows communication between Lengow and the back office of ...
Channel
The site on which you would like to display your product announcements (price comparison, marketplace, affiliated public company, retargeting , ad exchange, SEM platform etc.) To add a channel to your Lengow account, visit the ‘ F...
CRON job
Definition CRON jobs are programs allowing Unix users to automatically execute scripts, commands or software applications at any date or time specified in advance or according to cycles defined in advance. General examples The impleme...
Field
A field is a type of value in a feed. Two types of fields are used in Lengow. We will talk about merchant fields and channel fields .  Merchant fields : a field of your source feed. A source feed field corresponds...
Indexing
Indexing is the updating of a data feed. We distinguish between two different types of indexing: Lengow indexing : this is when Lengow receives your product catalogue. After a Lengow indexing, the information in the finished version w...
Optimised feed
This is the version of your product catalogue converted by Lengow to be used by the channel.  Configuration is required by Lengow to achieve an optimised feed which conforms to the expectations of the channel.  It is advise...
Source feed
This is your product catalogue. It is the URL that you send to the account manager following the creation of your Lengow account. You are able to access the contents of your product catalogue by downloading the source feed.  For more infor...
Token
The token is the unique code transmitted by the channel to a third party (here Lengow ). This code, once given to Lengow , will identify your account to the back office of the channel and allow the two parties to exchange data.  ...
Variations
There are three types of product record that can exist in your product catalogue .  Parent records : the showcase records of your product reference. It does not contain any variations. It is not a tangible product – it cannot...