You will find below the different stages to follow in order to set the parameters of your feeds and to optimise your products day in, day out, thanks to Lengow. For more details on these stages, consult the tutorials available in our Help Center.
1. Request the Creation of a Lengow Feed
Lengow’s Advice: make sure you have opened your account with the channel before requesting the creation of a feed in Lengow.
2. Filter Your Catalogue: Feed Segmentation
Lengow’s Advice: use this functionality to exclude products from distribution on price comparison platforms.
Tutorial: Feed Segmentation.
3. Configure Your Feed in Response to the Channel’s Expectations
Make your catalogue’s fields match the channel’s
Tutorial: "Field Matching".
Adapt the content of your catalogue to the channel’s expectations
Lengow’s Advice: the more complete your optimised feed and the more it matches the distributor’s expectations, the better the quality of your advertisements on partner sites.
Set the Parameters of Variations
Important to know: Most of comparison shopping engine doesn't manage variations. Except some of them such as Google Shopping, Facebook Dynamic Ads and Idealo. In this case, some values have to be sent to them through the optimised feed.
Set the parameters of your promotions/sales
Important to know: only some channels require specific values for sales.
Optimise product references with the distributor
Important to know: this action is to be carried out in “Product Management” only if the channel’s taxonomy is available in Product Management.
Tutorial: "Category and product management".
Set the parameters of Options
Tutorial: "Options” tab
Provide your CPC
Lengow’s Advice: this stage is not mandatory in order to distribute your products, but it is very useful for your product catalogue’s profitability optimisation.
Tutorial: Define the CPC/CPA
Check your values in your optimised feed
Lengow’s Advice: regularly check the content of your optimised feed during the parameter setting phase. Stage by stage, you will need to check for the proper application of your parameters. Compare the definition of fields expected by the distributor and the content of these fields in the optimised feed. Ensure that the values made available to the distributor are optimal.
Tutorial: Consult the optimised feed
4. Sending the Catalogue to the Channel
Lengow’s Advice: ensure that the preceding stages have been followed before passing on the optimised feed’s URL on to the distributor.
Check the distribution of the products on the channel’s site
Check for proper feed indexing under the “Indexing History” tab
Tutorial: Updating feed and Indexing history
Have new products been added to the product catalogue?
Choose the ROI calculation method
Tutorial: Calculate the ROI with Lengow
Set profitability alerts
Tutorial: Client account management
Tutorial: Statistics Dashboard
Important to know: to remove a product from a price comparison platform, 4 solutions are on offer to you. Choose one of the following:
- Remove the product from the product catalogue
- Change the quantity of the product to 0
- Desactivate the product by automatic rule or manually under Product Management
- Segment the product
Lengow’s Advice: in the case of massive deindexation of a product catalogue, channels will keep the last known version of this catalogue and pursue its distribution. Consider alerting the channel so that the channel can terminate distribution of announcements before you deactivate your feed in Lengow.
Le Guide index the optimised feed every 3 hours (that is to say 6 to 7 times per day).