Marketplace Feed Specificities

You will find below the specificities linked to marketplaces and the different stages to follow in order to set your feeds on these channels thanks to Lengow. Each stage might vary from one marketplace to another and we invite you to consult this guide for greater detail.

1. Product categories

Certain marketplaces function by category. To facilitate configuration of an optimised feed in Lengow, each category corresponds to a different Lengow feed.

Lengow's advice: Before requesting the creation of a feed in Lengow, don’t forget to contact your channel account manager, as they will indicate the category in which you will be able to use your products.

2. Valid Values

You will notice mentions of “Valeur valide obligatoire” in “Field Matching” definitions. These values are accessible according to channels:

  • in the back office,
  • in the Lengow channel guide,
  • in the field definition.

Lengow's advice: it might be mandatory or optional to provide these values. We advise you, if it is optional, to provide them insofar as is possible in order to produce the most qualified optimised feed possible. This will improve the quality of your offers with channels.

3. Requesting the Creation of a Feed on Lengow

Lengow's advice: ensure that you have opened your account with the channel before requesting a feed in Lengow

TutorialFeed Creation

4. Filtering Your Catalogue: Feed Segmentation

Lengow's advice: use this functionality BEFORE sending your optimised feed to the channel, in order to stop the distribution of the products of your choice definitively. The process of removing a product from publication is unique to marketplaces. This function should never be used to stop the distribution of a product.

5. Configuring Your Feed to Respond to the Channel’s Expectations

  • Make your catalogue’s fields match those of the channel

TutorialField Matching

  • Adapt the content of your catalogue to the channel’s expectations

TutorialsSearch/Replace and Automatic Rules

Lengow's advice: the more complete your optimised feed and the more it matches the channel’s expectations, the better your visibility on the partner’s site.

  • Set the parameters of your indexations

TutorialAdding specific fields – For marketplaces [...]

Important to know: some channels accept itemisations, others refuse them in certain categories. Refer to the channel guide to find out the specific parameter settings to carry out (for example: segmentation of parent files, providing specific fields and/or properties and/or valid values, …)

This stage is essential for your feed to be accepted by the channel and in order to optimise your product referencing in the channel’s results.

  • Set the parameters of your promotions/sales

TutorialsMarketplaces and Set up your French sales

Lengow's advice: the instructions for sales and promotion configurations varies from one channel to another. Consult the guide dedicated to it.

  • Set the parameters of your shipping charges

Lengow's advice: not all channels allow you to apply your own pricing policy in terms of shipping costs. Look into the different options that each channel offers you closely. This stage also allows your referencing to be improved on some sites. Make sure you pay particular attention to it!

  • Optimise your produce referencing with the channel


Important to know: this action is only to be carried out if the channel’s taxonomy is available in “Product Management.” Property management is not required by all marketplaces. Check the dedicated channel guide for greater detail.

  • Set option parameters


  • Check your values in the optimised feed

Lengow's advice: regularly check the optimised feed’s content during the configuration stage. This way you will be able to ensure, stage by stage, the proper application of your configuration. Compare the definition of the fields expected by the channel and check the content of these fields in the optimised feed. This way you can ensure that the values made available to the channel are optimal.

TutorialOptimised feed

6. Sending the Catalogue to the Channel/Providing the API Login

You can send your optimised feed to the marketplace through its URL or by API. To see Lengow and the channel together, you should, on a case by case basis, send the optimised feed URL to your channel account manager and/or provide the API login. Check the guide dedicated to the channel to find out about the function of the marketplace of your choice.

For some channels, the API login also allows the partner’s back office orders to be sent automatically to Lengow.


Lengow's advice: send the optimised feed URL or provide the API login ONLY when you have carried out the preceding configuration steps. If you distribute your products before having properly configured the feed, this could cause errors that it could prove time consuming to resolve.

7. Daily Optimisation

  • Checking the distribution of your products on the channel’s site
  • Checking the proper indexing of your feeds in the “Indexing History”


  • Check indexing reports and add the necessary changes
  • Have new products been added to the product catalogue?
    • If a taxonomy exists for this channel: update the category correspondence
    • If properties are requested: provide the properties for these new products in accordance with the channel’s instructions
    • Check the optimised feed and ensure that the values present are in line with the channel’s expectations

8. Order Management

TutorialMarketplace orders dashboard

Lengow's advice: the order dashboard allows you to manage all your orders from Lengow. One option allows you to accept orders from certain users automatically. Take care only to activate this option if you are in a position to honour all orders. If needed, consider implementing an automatic rule to set a safety stock on the most sensitive channels.

9. Removing a Product

Lengow's advice: when you wish no longer to sell a product in a marketplace because you no longer have it in stock, or for any other reason, it is important to follow the process of removing a product from publication properly.

If a product is missing from an optimised feed, whilst in the preceding indexation, the product was in stock, the channel will continue to offer the product for sale with the last known positive quantity.

To remove a product from a marketplace, change the quantity of the product to 0:

With an automatic rule


In your source feed. Keep this data in your catalogue for 3 to 4 days.

Tutorial: Removing products on marketplaces

10. Stopping the Publication of a Catalogue with a Channel

Lengow's advice: in the case of massive deindexation of a product catalogue, channels will keep the last known version of the catalogue and will pursue its distribution. Consider removing products from publication by assigning them a quantity of 0 units. Then ensure that on the channel’s site that your products are no longer online. Then go to the channel’s back office so that the products are removed from publication properly. Alert your channel account manager before deactivating the feed in Lengow.