1. Introduction - Manage your Nextag feed on Lengow

Nextag is a comparison shopping engine based on the CPC (Cost Per Click). Here are the steps to follow to configure your Nextag feed on Lengow.

1.1 Nextag registration

Before opening your Nextag feed on Lengow, create a Nextag account.

1.2 Opening your feed in Lengow

Request to create a new feed in Lengow.

  • Search for the title “Nextag” and chose the one you need.
  • Or search in the “Comparison Shopping Sites” section, select the flag of your choice, and then choose the "Nextag" feed.

Note: For Germany, search the title "".

2. Configure your Nextag feed

2.1 Split up your products

Before starting to change your attributes, first you need to filter your products so that you don’t send to Nextag

  • The products that you do not wish to send to Nextag.
  • "Parent products", if your source feed contains any

2.2 Match the fields

To match the fields, go to the "Feed management" page > "Field matching" tab:

You will find a definition of each of the fields on the right. The definition of these fields gives you the values expected by Nextag.

Match these fields with those of your source feed and adapt them if necessary with the help of search/replace or automatic rules

Bing PLA from Nextag : special feature of the "url_bing" field (Nextag Uk and Fr only)

If you want to launch a Bing PLA campaign from Nextag, you have to send your products URLs in the field "url_bing".

To meet Nextag expectations, it is important to follow theses steps to fill in the field "url_bing":

Step 1 Create a virtual field. Call it “Nextag_url_bing” within the “Feed Management” part >  “Source feed” tab.

Step 2 : Match the virtual field with the field “url_bing” in “Feed Management”, then “Field matching” tab. Save by clicking on “Save Modifications" at the bottom of the page.

Step 3 : Make one automatic rules to fill in the virtual field with your field "Product_URL".

To comply with the automatic rule conditions, choose all your products

Then select the virtual field “Nextag_url_bing” and call dynamically your field "Product URL"

Here is an example:

2.3 Creating mapping of categories

Use the "Nextag" taxonomy to match your categories with those of the distributor. To do this mapping, click on the “Product Management” tab:

  • Open the "Nextag" taxonomy 
  • Search for your category in the thesaurus (use “Ctrl + F” to search for your desired key word)
  • Click on the corresponding line
  • Click on “SAVE”

 Remember to click on “SAVE” once the operation is complete.

2.4 Options Tab

In the “Options” tab of your "Nextag" feed, verify the different items and modify those needed. For more details about this tab, consult our "Options Tab" tutorial.

2.5 Verify your values in your optimised feed

To verify data sent to the distributor, consult the optimised feed. All optimisations performed in Lengow are visible IMMEDIATELY (automatic rules, search/replace, matching, etc.)

For more details about the way to open your optimised feed, consult our tutorial.

Note: Verify your feed as often as possible to ensure that your settings are being applied correctly to all your new products.

3. Integrating your ads on Nextag

When you are ready, contact your Nextag account manager et send them the URL of your optimised feed.

4. Useful Link

5. Contact

Nextag support UK:

Nextag support FR :

Nextag support DE : / Registration link