1. Introduction - Manage your Nextag feed on Lengow
Nextag is a comparison shopping engine based on the CPC (Cost Per Click). Here are the steps to follow to configure your Nextag feed on Lengow.
1.1 Nextag registration
Before opening your Nextag feed on Lengow, create a Nextag account.
1.2 Opening your feed in Lengow
Request to create a new feed in Lengow.
- Search for the title “Nextag” and chose the one you need.
- Or search in the “Comparison Shopping Sites” section, select the flag of your choice, and then choose the "Nextag" feed.
Note: For Germany, search the title "Guenstiger.de".
2. Configure your Nextag feed
2.1 Split up your products
Before starting to change your attributes, first you need to filter your products so that you don’t send to Nextag:
- The products that you do not wish to send to Nextag.
- "Parent products", if your source feed contains any
2.2 Match the fields
To match the fields, go to the "Feed management" page > "Field matching" tab:
You will find a definition of each of the fields on the right. The definition of these fields gives you the values expected by Nextag.
If you want to launch a Bing PLA campaign from Nextag, you have to send your products URLs in the field "url_bing".
To meet Nextag expectations, it is important to follow theses steps to fill in the field "url_bing":
Step 1 : Create a virtual field. Call it “Nextag_url_bing” within the “Feed Management” part > “Source feed” tab.
Step 2 : Match the virtual field with the field “url_bing” in “Feed Management”, then “Field matching” tab. Save by clicking on “Save Modifications" at the bottom of the page.
Step 3 : Make one automatic rules to fill in the virtual field with your field "Product_URL".
To comply with the automatic rule conditions, choose all your products
Then select the virtual field “Nextag_url_bing” and call dynamically your field "Product URL"
Here is an example:
2.3 Creating mapping of categories
Use the "Nextag" taxonomy to match your categories with those of the distributor. To do this mapping, click on the “Product Management” tab:
- Open the "Nextag" taxonomy
- Search for your category in the thesaurus (use “Ctrl + F” to search for your desired key word)
- Click on the corresponding line
- Click on “SAVE”
Remember to click on “SAVE” once the operation is complete.
2.4 Options Tab
In the “Options” tab of your "Nextag" feed, verify the different items and modify those needed. For more details about this tab, consult our "Options Tab" tutorial.
2.5 Verify your values in your optimised feed
To verify data sent to the distributor, consult the optimised feed. All optimisations performed in Lengow are visible IMMEDIATELY (automatic rules, search/replace, matching, etc.)
For more details about the way to open your optimised feed, consult our tutorial.
Note: Verify your feed as often as possible to ensure that your settings are being applied correctly to all your new products.
3. Integrating your ads on Nextag
When you are ready, contact your Nextag account manager et send them the URL of your optimised feed.
4. Useful Link
Nextag support UK: email@example.com
Nextag support FR : firstname.lastname@example.org